Twentieth-Century Design

Classics of design

The most famous designs of the twentieth century are not those in museums, but in the marketplace. The Coca-Cola bottle and McDonald's logo are known the world over and may tell us more about our culture than a narrowly defined canon of classics.

Design and industrial culture

One of the world's foremost design historians, Jonathan M. Woodham takes a fresh look at the wider issues of design and industrial culture throughout Europe, Scandinavia, North America, and the Far East. Drawing on the most up-to-date scholarship, he explores themes such as national identity, the Americanization of ideology and business methods, the rise of multi-nationals, Pop and postmodernism, and contemporary ideas of nostalgia and heritage.

Everyday design

Jonathan M. Woodham sets the proliferation of everyday design against the writing of critics as diverse as Nikolaus Pevsner, the champion of Modernism, and Vance Packard, author of The Hidden Persuaders. The history that emerges is clearly seen for what it is the powerful and complex expression of aesthetic, social, economic, political, and technological forces.
Twentieth-Century Design by Jonathan M. Woodham
Oxford, ISBN 0192842048

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